Consumer Website Manager - Chicago, IL
Job Type: Fulltime
Job Description:
Website Management/Marketing
Consumer Website Manager
Job #0570
Trade Association embarking on a major strategic initiative to reach consumers directly using web 2.0 technology. Need Consumer Website Manager to contribute to strategy, define requirements, and direct development of this new product/initiative. Product scheduled to launch in autumn 2009 and has strong support from management.
Forward thinking, achievement-oriented culture with long history of success. Part of consumer team in publications department; 30 people in department, 5 on team. Organization looking to update itself and is expanding with new initiatives and leadership; consumer team has opportunity to lead this change internally. Reports to Managing Director.
Superb and extensive benefits. Offices in downtown Chicago. Local candidates much preferred. 10-15% travel.
Qualifications:
Bachelor's degree preferred; 6+ years’ online product/site management experience. Must have experience on large, consumer-focused site. Must show examples. Experience building and launching new online product necessary. Candidates should know SEO/SEM; web content portal and social media strategy experience desired. Experience managing outside agency essential. Need deep understanding of customer-centric design and knowledge of design best practices; understand and evaluate user experience. Must have experience managing business objectives and reading performance indicators.
Ideal candidate will have experience setting and achieving marketing strategy for online products/sites, as well as understanding of website design and creation best practices.
Responsibilities:
o Define product requirements and manage conception, development and implementation. Champion best-in-class user experience. Lead project planning and manage details of site launch.
o Develop business requirements and specifications for the site, including overall design, interactive features, functionality and social media tools. Deliver content through interactive applications as well as static content.
o Direct and manage the day-to-day interactive agency relationship; main agency contact. Post-launch, perform ongoing management that is responsive to market demands, user needs and goal attainment.
o Measure and analyze product performance to drive improvement in key metrics. Focus on achieving business and marketing results.
o Lead development and implementation of SEM/SEO strategy.
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